UNIQLO Sydney Store Launch!

November 18, 2014

It’s not often an event like this come’s around, but when it does there is nothing half done! I’m talking about the unveiling of Sydney’s first Uniqlo flagship store which is now open to the public! The store is located in Mid-city-Pitt Street and takes up the entire level 1, I’m talking huge space, a 2.7M fit out over about 1500 square metres , this isn’t the pop-up shop everyone was used too across Pitt Street Mall.

Arriving to the event everyone was greeted by a drum performance to amp the excitement before entering, 20om red carpet (which was literally a hike) took you from the street level & up to the escalators on l.1 where the store is located. Media wall “snap snap smile smile” then onto exploring Uniqlo World!

The turn up was massive, hundreds of Sydney  who’s who Media, PR, Socialites, Influencers and Models were  spread in every section of the store ( Guest appearances ranged from twin Male Models Jordan & Zac StenMark, Actress Demi Harman’s plus many more!)  live Dj set from Bag Raiders, a gelato Messina pop-up cart, drink stations in every corner, waiters carrying around little wooden boxes of sake & canapés, the atmosphere was great!

Speeches ranged from Uniqlo Australia’s CEO too some of the Brand Ambassadors ( Fashion Blogger Margaret Zhang, Actress Claudia Karvan, Musician Kimbra..) followed by a traditional act of smashing open massive drums of Sake then drinking to new beginnings & good fortune!

If your around the CBD make sure you stop by and shop up a storm!












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  • Theo November 19, 2014 at 9:42 am

    Not going to lie, you probably wore the ugliest jeans there.

    • benjiaus November 20, 2014 at 7:16 pm

      I’m glad you like them Theo, they where a hit!

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